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Outdoor & Sports Performance Report
TrailGear Outdoors
Engineering a £820K growth trajectory through data-driven optimization.
Year 1 Revenue
£820K
Average Order Value
£148
Returning Customer Rate
41%
The Challenge
"TrailGear was selling wholesale only and wanted to launch a DTC channel without damaging retailer relationships or splitting brand identity."
Strategic Execution
Custom Shopify 2.0 theme with adventure-first visual storytelling.
Product bundle builder app for 'Complete Kit' upsells.
Klaviyo email flows: welcome, abandoned cart, and seasonal campaigns.
Performance Insights
Market Dominance+42%
Efficiency PeakOptimized
Prediction Accuracy98.4%
"Our Shopify store is now our most profitable channel. ScaleUp built something that genuinely sells at scale."
Ben Walters
Founder, TrailGear Outdoors