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SaaS Performance Report
TechFlow Systems
Engineering a +340% growth trajectory through data-driven optimization.
MRR Growth
£50K → £220K
LCP Improvement
9s → 0.8s
Conversion Rate
0.8% → 4.6%
The Challenge
"TechFlow's existing site was slow (LCP 9s), poorly converting (0.8%), and couldn't handle their growing product suite without breaking."
Strategic Execution
Headless WordPress architecture with React front-end for sub-1s load times.
CRO-led redesign of pricing and feature pages, lifting demo requests by 142%.
HubSpot and Stripe integrations for seamless lead-to-payment flows.
Performance Insights
Market Dominance+42%
Efficiency PeakOptimized
Prediction Accuracy98.4%
"The new WordPress platform is the backbone of our growth. Conversion rates quadrupled and the site never breaks."
Sarah Jenkins
CEO, TechFlow Systems