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Renewable Energy Performance Report
SolarPeak Energy
Engineering a £340 growth trajectory through data-driven optimization.
Cost Per Qualified Lead
£340
Survey Bookings
+290%
Avg. Job Value Attributed
£14,000
The Challenge
"Solar lead gen was fiercely competitive with CPCs above £15. SolarPeak needed lower-funnel leads who were ready to book a survey."
Strategic Execution
Tightly themed ad groups with intent-layered keywords (e.g., 'solar panel grants 2025').
Lead form extensions to reduce friction on mobile devices.
Offline conversion import to optimise for revenue, not just form fills.
Performance Insights
Market Dominance+42%
Efficiency PeakOptimized
Prediction Accuracy98.4%
"Our Google Ads ROI is now 8× and our surveyors are booked weeks in advance. ScaleUp changed our business."
Tom Greaves
Director, SolarPeak Energy