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Health & Wellness Performance Report
PureFit Supplements
Engineering a £9 growth trajectory through data-driven optimization.
Cost Per New Customer
£9
Quiz Completions
84,000/mo
Email List Growth
+320%.
The Challenge
"DTC supplement brands face sky-high Meta CPAs. PureFit needed a creative strategy that differentiated from the typical 'before and after' content."
Strategic Execution
Interactive quiz funnel ('Find Your Perfect Supplement Stack') as lead magnet.
Retargeting with testimonial-based video ads for warm audiences.
Lookalike audiences built from top 5% purchasers by LTV.