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Home & Lifestyle Performance Report
HomeScents
Engineering a +165% growth trajectory through data-driven optimization.
Revenue Increase
+165%
Conversion Rate
1.1% → 3.8%
A/B Tests Run
18 experiments
The Challenge
"HomeScents had solid traffic from organic and influencers, but a 1.1% conversion rate — far below the 3%+ industry benchmark for lifestyle goods."
Strategic Execution
Heat map and session recording analysis to identify drop-off points.
A/B testing of 18 elements: headlines, images, CTA colours, social proof.
One-page Checkout rollout and post-purchase upsell implementation.