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Beauty Performance Report
Glow Skincare
Engineering a £1.1M growth trajectory through data-driven optimization.
Revenue (6 months)
£1.1 Million
Subscription Rate
38%
Blended ROAS
4.7×
The Challenge
"Glow was a brand-new entrant with no audience, no reviews, and a 6-month runway to achieve profitability before next funding round."
Strategic Execution
Cold audience testing with 40+ creative variants across video and static.
Influencer whitelist ads leveraging micro-influencer credibility.
Subscription upsell flow post-first purchase for recurring revenue.