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Fitness Performance Report
FitCore Gyms
Engineering a £18 growth trajectory through data-driven optimization.
Cost Per Lead
£74 → £18
Membership Enquiries
+218%
CTR Improvement
+4.2×
The Challenge
"FitCore was paying £74 per lead on generic fitness keywords with broad match campaigns that burned budget on irrelevant searches."
Strategic Execution
Geo-targeted campaigns per gym location with radius bid adjustments.
Conversion-optimised landing pages A/B tested for form completions.
Call extension and location extension setup for mobile-intent capture.