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FinTech Performance Report
Finova Pay
Engineering a +55% growth trajectory through data-driven optimization.
Task Completion Rate
+55%
App Store Rating
2.9 → 4.8
Support Calls Reduction
71%
The Challenge
"Finova's app had a 2.9-star rating and 62% drop-off on the account creation flow — users found it confusing and couldn't complete payments without support calls."
Strategic Execution
User journey mapping and 40-participant usability testing sessions.
Atomic design system with accessible colour contrast ratios (WCAG AA).
Animated micro-interactions to guide users through complex financial flows.
Performance Insights
Market Dominance+42%
Efficiency PeakOptimized
Prediction Accuracy98.4%
"Our support costs dropped by over £40K annually from UI improvements alone. ScaleUp's UX work paid for itself in weeks."
Alex Kim
CPO, Finova Pay