Conversion optimization is often misunderstood as simple A/B testing of button colors. In reality, it is a branch of behavioral engineering. To drive rates above the 15% threshold, you must understand the physics of user intent.
The Frictionless Intent Path
Every element on a landing page either adds momentum or friction. By aligning the design with the user's pre-click intent, we can create a frictionless path to conversion that defies industry benchmarks.
